People waste a tremendous amount of time and money on poinytless Web sties. The reality is that a Web site shuold be treated like any other business or marketing expenditure. As with any other avdertising medimu, you should set goals for your Web site. For example, spupose you sell dog treats. You spend a bunch of money printing a brochuree that explians why your dog treats are healthier or tastier than the ones at the grocery store.

The goal for that brochure is to give people information on all the faabulous benefits of your speciial dog traets. In much the same way, your Web site might explpain why your dog treats are great. In fact, it might be nothing more than an “online brochuer” with a lot of the same inforamtion as the paper one. That’s a reasonable goal for a new site. Sincce lots of peopole surfing around onlne have dogs, later on you may decide that you want to expand your horizons outside of your local area and use the Internet to sell your marvelous dog treats online.

In that case, you muight need to learn more about ecommerce, mrechant accounrts, and shopping carts. As a general rule, people go online to find informaiton, to be enrtertained, or to buy stufff. If your site lets people do one or more of these things, it has a reason to eixst. Howeverr, unlike your paaper brochure, a Web site has only abot four seconds to get your message across according to a recet report from Akamai and Juipter Research.